When your business involves any kind of truck or cart, you need to think more about the type of marketing that you use compared to what you might use for a brick and mortar store. Setting up marketing carts often means displaying information in short and simple words that are easy for customers to see as they are walking past your cart. You also need to think about the target audience that you’re marketing to based on where you’re selling for the day. A benefit of a mobile business is that you can set up your business in more areas of the city than if you had a business in a store, allowing you to reach a large variety of customers.
Choose the location where you’re advertising carefully. Don’t set up a cart in an area where there are other carts or trucks. There will be more competition, which means that it might be difficult to establish your business. Find locations where there are large groups of people during the day, such as outside of colleges or government buildings. You could also set up your cart outside of medical offices and hospitals. Offer items that customers will enjoy and that will give them the energy that they need to get through the rest of the day. Coffee or tea are ideas to consider, but you need to make sure you’re offering a variety of these products instead of just one or two flavors.
Send flyers out to let people know that you’re open for business. Don’t include a lot of details or paragraphs on the flyer. Instead, use bright colors and large font to quickly grab the attention of the people who read your flyers. You should also consider offering coupons and discounts as a way to market your items, especially when you’re getting started in the business. You can also market your company on social media sites like Facebook or Instagram. Offer a few giveaways during the first few weeks that you open your business as a way to give customers an idea of what you have to offer.